As part of the Next October initiative, we had the honor of meeting Idit and Guy Feffer, the parents of Staff Sergeant Yoav Feffer z”l, who fell during the War. During the visit, we heard the story of Yoav’s life and his service, toured our company together, and presented our product. From this meeting, a shared desire emerged to continue walking alongside his family, spreading his light and preserving his legacy.
Next October harnesses Israeli innovation to honor the memory of those lost in the war, assigning a unique startup to each fallen soldier and civilian victim. These startups develop innovative products and services with global impact, while being supported over the years through mentorship programs, investor connections, and networking opportunities. The initiative emphasizes “doing good” and committing to commemorate the victims in meaningful ways.
We are proud to collaborate with Next October and the Feffer family, integrating into our work the values of remembrance, people, and hope, as part of our commitment to meaningful and socially impactful innovation.
